Gionee Partners with Lajong
Gionee Smartphones Partners with North East’s Biggest Football Club Shillong Lajong.
Gionee, a leading global design and manufacturer of mobile devices today announced its association with North east India’s favourite and ever popular soccer club Shillong Lajong for the 2015 I-League season. Shillong Lajong FC is the biggest Club in the North East and with this association Gionee plans to spread and promote the spirit of the beautiful game across North East and further to other parts of the country. Shillong Lajong FC has served as the nursery for potential football talent in the country and Gionee is completely committed to the cause. Gionee with the partnership would be working towards taking the game of football along with the club to every household in North East.
Speaking on the occasion, Mr.Larsing Ming Sawyan, Managing Director, Shillong Lajong FC said, “We are proud to tie-up with Gionee Smartphones and we believe the association will act as an impetus for the Club to achieve our objective of harnessing football talent in the North East. The region is a reservoir of football talent and through our association we aim to continue identifying and developing budding footballers and leave an indelible mark in the football arena of the country.”
Excited about the association Mr. Timir Baran Acharyya, DGM, Gionee Smartphones said “Soccer in India has been increasingly getting popular amongst all age groups and to help promote the spirit of the game. We are extremely delighted to partner with Shillong Lajong FC who have emerged as a strong team at the I League over years. Gionee within 2 years has gained immense popularity especially among the youngsters. Football is one of the most popular sport in the North East and we wanted to connect with the youth through their passion and this association advocates our line of thought. We hope to establish an enduring association and wish the team the very best for the competition”
Shillong Lajong has been one of the most professionally managed club in the country and have constantly embarked on ensuring commercial viability to back its on field success. The clubs home games in Shillong sees record turn-outs and their social media channels constantly engage their fans. They are the 3rd biggest Indian Football Club page on Facebook and have merchandise offerings for their fans.
Established in 2002, Gionee Communication Equipment Co. Ltd is a hi-tech company engaging in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services. Today, Gionee sells over 23 million handsets per year worldwide and ranks No.10 in the world by smartphone market share.
About Shillong Lajong Football Club
Shillong Lajong Football Club is an I-League football club from Shillong, Meghalaya. The club was established in 1983 with the prime objective of improving the diminishing standard of football in the state, and to spot, train and nurture local talent. Headquartered in Shillong, Lajong has access to the largest student population in the North-East and hence the football talent right from a young age. Lajong is under professional management and has a strong fan base across the North-East, which is being actively developed. Shillong Lajong has an average attendance of 20,000.