International soccer superstar Leo Messi was named Global Brand Ambassador for Turkish Airlines at a ceremony today at the Camp Nou Stadium in Barcelona, Spain, after signing the agreement in September 2012.
The FC Barcelona forward joins the ranks of Los Angeles Lakers star Kobe Bryant and professional tennis player Caroline Wozniacki who have been brand ambassadors since 2011 and 2010 respectively.
In September 2012, Messi shot a commercial for the airline with Kobe Bryant. In the airlines’ latest commercial, the duo –competes to win the attention of a young boy. The latest commercial was a collaborative effort among producers, actors and crew members from Turkey, the Netherlands, Spain and the United States. Shot partly at Istanbul’s Ataturk Airport and partly in other countries abroad, the commercial will air worldwide late this year.
In working with Leo Messi, Turkish Airlines will maintain a global focus promoting its award-winning service. Having been named FIFA Best Player in the last three seasons and currently being a finalist for this year’s FIFA player of the year, Messi’s visibility and worldwide popularity will be instrumental in helping Turkish Airlines reach new heights on a global scale.