The Old Trafford Club, with 19 top flight titles in hand, has been named as the most popular club in world sport. It has been recognised the favourite team with 659 million followers around the world.
Out of the 659 million, 173 million of those who named the club unprompted as the team they “followed” were from the Middle East and Africa, 325 million from the Asia Pacific and 108 million in China. The club also admitted that, only 1% of United’s fans are from the UK.
This summer, the club expects to venture out into new markets by embarking on a marathon tour of South Africa and China. The club is also planning on crucial commercial deals with Nike and Aon as they are up for renewal from 2014.
The research was carried out between June and August last year, after United had won the Premier League and reached the Champions League final. Their nearest rivals are Barcelona but United enjoy twice the support in Asia, seen as the key market for the future.